retail-Christmas-planning

1. Make a plan: Take time to plan but do not overthink. Ask the question: What is the purpose of the display? To create high turnover (seasonal)?  To show off new products? To show off a high value item to attract people with a glamorous look or a wow factor?  Is it to feed the message to customers what your store is about? Shift a bigger volume of your well known basic products perhaps?

2. Communicate your plan: vital with products retailers want to shift in high volume. Every member of the team need to be aware and make sure displays are backed up with product flow and be active part in making it efficient. Talk about the constant supply of products if necessary. Communication between decision making authorities like head of sales, head of visuals and distribution is the key in understanding the purpose of any displaying activity. When all this information is in your hands you can jump onto the next step.

3. Take a step back and have a good look at the place the display is going into. Think what units and props are the best and most effective and in what position. Think how to make the most out of  what you have.

4. Agree the plan: challenging your plan and decision by asking colleagues, management and customers. Be open think through and think outside the box. Customers are your target learn from them. Provide what they look for with the language of visual merchandising. Surprise them,  do better than what they expect. Do the wow factor. Aim for fun and different. Something that is out of place or combine unusual colors, shapes or patterns.

5. Take action and implement: this is possibly the most exciting part for any visual merchandiser. Paperwork and planning all done. Let’s create amazing displays! And how to rock sales? For more similar articles click Decora. Have fun.

Advertisements