Have you noticed how many lately appeared so-called “concept stores”? Who just do not call themselves this way … It seems like every supermarket…
What really lies behind this term?
Concept Store – it is ideological, conceptual and creatively designed space. The assortment raw of the concept stores can start from underwear and finish with furniture and interior design pieces. Here you can find not only things that are rarely catch the eye, but also aesthetically enjoy.
Of course, in the era of e-commerce you can simply click on Amazon and find everything you need. That’s why retailers are thinking about how to attract a customer. And to attract this customer is possible with offering him a personality, originality and aesthetic pleasure from shopping.
And what is hidden behind this pleasure?
In the concept store is important not so much the thing that is selling itself, as a…
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